You knew it would happen eventually, George W. Bush is said to be getting ready to hit the campaign trail to support his brother's fledgling campaign to be the Republican nominee in 2016.

Jeb Bush, unlikely to win in New Hampshire, has shifted focus to South Carolina and that, according to The New York Times, is where the elder Bush brother will show up. The Times was leaked details of a conference call of Bush supporters that took place Thursday:

“I wouldn’t be surprised if we see 43 on the trail in South Carolina” soon, said Dorothy Bush Koch, Jeb and George W. Bush’s sister, according to someone on the call.

The question of how and when to best use George W. Bush, the 43rd president, who remains popular with the Republican base, is a complicated one for the campaign.  

While W. has been helping Jeb! in the background, the campaign has shied away from putting the elder Bush front and center lest he scare away voters worried about political dynasties. But as The Times reports, Jeb! is starting to work his family into his campaign:

Jeb Bush has recently become more comfortable talking about his famous family. Speaking on Wednesday in Nashua, N.H., he praised his brother’s 2007 decision to increase the number of combat troops in Iraq, but also said: “Were there errors along the way in Iraq? Yeah, you bet.”

Later that day, in Keene, N.H., Jeb Bush also cited his family for providing him with a “unique” and “front-row seat” to the presidency.

“There’s no one running for president who’s had a brother that was president, a dad that was president, and I’ve seen how it’s done the right way and I’ve seen how it’s done the wrong way,’ he told the crowd. “I believe I would have the steady hand to be able to be a commander in chief that you would be proud of.”  

South Carolina heads to the polls on February 20, three weeks after first in the nation Iowa.