While only a tiny, and we mean tiny, minority of Americans buys into the idea that gender doesn’t exist, major companies are jumping on the bandwagon through gender-neutral marketing.
Toy manufacturer Hasbro, which makes action figures for Star Wars, Transformers, Disney, and others, has done away with defining its products for boys or girls. That’s too old-fashioned for a progressive company.
Hasbro CEO Brian Goldner told The Hollywood Reporter:
“We look at our brands more inclusively than ever. In fact, we eliminated the old delineation of gender. And if you think about a brand, be it My Little Pony, where 30 percent of our global TV audience is boys, or Star Wars, where we are launching [all-female animated series] Forces of Destiny with Lucas and Disney, you're seeing people who want to be engaged in these stories. And we don't care who they are. We just care that they love that brand.”
Unfortunately, the vast, and we mean vast, majority of Americans still follow facts and science and know that boys and girls are different and will continue making toy purchases based on the sex of their children.
No matter what a leftist CEO has to say about it, psychologists can find zero evidence that gender is the result of how children are raised. Here are some quotes from articles at Psychology Today:
"[I]t is becoming less and less likely that 'gender socialization' is the reason why boys and girls prefer different toys, and more and more likely that there are some genetic, hormonal, and other biological reasons for the observed sex differences in toy preference."
“Children who are in the pre-socialization stage of their cognitive development exhibit sex-specific preferences. Hence, by definition, these toy penchants manifest themselves prior to an infant’s capacity to be socialized via learning. I should also mention that these sex-specific preferences occur in exactly the same manner across temporal periods and cultural settings. It would be an extraordinary coincidence that parents across all known cultures seem to 'socialize' their children via the same sex-specific toys."
“Advice to parents… you need not feel torn about your likely toy gifts to your children. You are not 'harming' them by offering them the standard sex-specific toys. Trust your parental instincts!"
Clearly, like the wares it peddles, Hasbro deals in fantasy and make-believe.