Next week, as attendees to the Republican National Convention arrive in Cleveland, they will be greeted by a billboard paid for by the Freedom From Religion Foundation that prominently features a picture of Ronald Reagan and a quote from the former Republican president about the separation of church and state.

What they won't see is an advertisement for the upcoming DVD release of God's Not Dead 2 because the message on that sign is considered "incendiary," according to The Hollywood Reporter.

Orange Barrel Media denied the promotion over the movie's tagline featured on the billboard next to actress Melissa Joan Hart:

“I’d rather stand with God and be judged by the world than stand with the world and be judged by God."

The film's distributor, Pure Flix, was told by Orange Barrel that the "judged by God" message was "too political" and that even the title of the film was a problem. An e-mail to Pure Flix stated, "This would not be approved. Way too incendiary."

Pure Flix CEO Steve Fedyski agreed to pay Orange Barrel $64,100 two months ago for the billboard space but now says:

"I’m perplexed. They dragged us along for weeks. Now, right up against the convention date, they say we aren’t approved, and they give us no logical rationale. My speculation is that someone, somewhere didn’t want our message out. It’s hard to understand, considering we’ve used the same marketing on CNN and other national networks.”

It is noted that Cleveland's mayor had no issue with the signage or its wording.

Meanwhile, FFRF's pro-atheism message, displayed on a Clear Channel billboard, has gone unchallenged. Spokesperson Annie Laurie Gaylor boasted, "It’s near the airport, right after the ‘Welcome to Cleveland’ sign. The idea was that people flying in to the convention couldn’t miss it.”

Gaylor also told THR that 30 signs promoting her group have been approved to appear at the Democratic National Convention later this month.