TV critic Ed Bark reports some interesting results in the Dallas Texas ratings wars. From 10 p.m. Christmas Eve until 9 a.m. Christmas Day, TV Station TXA21 ran a video of a burning Yule Log accompanied by holiday music from the KLUV (98.7 FM) radio library.

The Christmas broadcast beat many of its network competitors, including parts of the CBS This Morning:

In the 11:45 to midnight segment, for instance, the Yule fire drew 17,043 D-FW viewers. Among broadcast channels, that was enough to beat competing 15-minute portions of a Friends rerun on CW33, Dish Nation on Fox4 and a Police Story repeat on KTXD-TV (Ch. 47). TXA21’s musical fireplace also tied a reprise of The Office on KDFI-TV (Ch. 27).

The Yule log saved its best for last, though, averaging 28,405 viewers from 8:30 to 9 a.m. before flickering out and making way for the movie Mixed Nuts, which averaged a comparatively dinky 7,101 viewers on TXA21.

From 8:45 to 9 a.m., the yule log tied the closing 15 minutes of CBS This Morning on sister station CBS11. Now that’s cold. And TXA21 had more viewers than KTXD-TV throughout its entire 11-hour yule log-athon.