The Associated Press is reporting a ratings spike for NBC’s Today show since long-time host Matt Lauer was fired over allegations of sexual assault on female staffers.
In the first full week sans Lauer, Today was the most-watched morning talk show. It is also reported that for the first time in a year, the NBC staple knocked ABC’s Good Morning America out of first place and did so for two weeks running.
“With all of the attention given to Lauer's firing, it was to be expected more people than usual would tune in to see how those on the show would react,” the AP noted. “Maintaining that lead for the week after Lauer's exit was more interesting.”
However, it’s not all wine and roses for either network, nor CBS This Morning, according to TV Newser, which is reporting a “downward trend” for all three. Like Lauer, CBS fired Charlie Rose for sexual misconduct leaving both morning shows without a very familiar face.
More from TV Newser’s report:
The Today show was down -2 percent in viewers and down -10 percent in the demo vs. the same week last year. ABC’s Good Morning America was down -8 percent in viewers and down -10 percent in the demo and CBS This Morning was down -8 percent in viewers and down -24 percent in the demo. At this point last year, CBS This Morning had been seeing strong ratings growth. By the end of 2016 it had added 1 million viewers since it launched 5 years earlier.
In all, NBC and ABC averaged over 4 million viewers with CBS closer to 3.5 million. No matter how you slice it, that’s pretty low in a country of over 300 million people. Perhaps everyone is tired of getting its news of the day from perverts.