A Politico/Morning Consult poll conducted in the last week shows the detrimental impact in the public eye when corporations get political.

The National Rifle Association has been vilified more so than the shooter of the Marjory Stoneman Douglas High School in Florida by the student survivors who’ve been given a national platform by the anti-gun media. Their tearful pleas for fewer guns stirred the hearts of CEOs of several companies, who announced a severing of business relationships with the NRA.

As expected, public perception of this decision has been negatively affected and will ultimately hurt these companies’ bottom line. Check out the chart below:

Clearly, Americans like doing business with companies that offer goods and services at competitive prices, not ones who punish customers by removing discounts for NRA members and threatening their Second Amendment rights. And all because of a few scared teenagers who are more clueless about firearms than the Common Core math they're expected to do.

Over the course of a few days, United, Enterprise, Met Life, and others alienated millions of customers who will use their pocketbooks to show their disapproval. Bad move.