The NRA and their spokesperson Dana Loesch used the occasion of the Oscars broadcast to launch a "Time's Up"-inspired ad calling out the mainstream media for their anti-gun bias.
The ad opens with Loesch against a black backdrop with an hourglass sitting on a table next to her as she says that America is fed up with the lies, the sanctimony, and the fake news before calling out those she says are trying to undermine America's freedom.
"So to every lying member of the media, to every Hollywood phony, to the role-model athletes who use their free speech to alter and undermine what our flag represents."
Loesch goes on to call out politicians and specific media outlets and personalities including CNN, The Washington Post, The New York Times, Joy-Ann Reid, Morning Joe and Mika.
"Your time is running out, the clock starts now," Loesch says as she turns over the hourglass to let the sand start falling through to the other side.
The ad is both a calling out of the media and an announcement about the show Loesch will launch later this month with NRA TV.
Loesch, a syndicated talk radio host, recently left The Blaze where she hosted a daily TV show to start this new project with the NRA's online TV presence.
Since the Parkland high school shooting, Loesch has appeared on several major networks and cable shows talking about responsible gun ownership and contrasting that with a broken system that allowed alleged shooter Nikolas Cruz to buy his rifles and keep them despite many clear and specific warnings. While politicians talk about banning certain firearms or raising age limits, Loesch has used her many media appearances and her speech at CPAC to point to problems politicians can fix now.
She has specifically identified 38 states not providing full information to the National Instant Criminal Background Check System, including regarding those who have been convicted of serious crimes and those found mentally unstable and therefore banned by law from purchasing guns.