Two years ago, Marvel brought on black activist writer Ta-Nehisi Coates to pen a new Black Panther series that featured other prominent black comic characters all tied up with a Black Lives Matter bow. But after just two issues, the series is getting yanked due to poor sales.
As TruthRevolt previously reported, “Coates is slated to write a year-long storyline pitting the hero against what the NYTimes reports is ‘a violent uprising in his country set off by a superhuman terrorist group called the People.’” Before being thrust into the world of comic books, Coates was known for his books on being black in white America and articles that made the case for reparations.
But his year-long storyline has been reduced to just six issues. The Verge reports, “Coates tells The Verge that the cancellation is due to poor sales, and the series will end after six issues. However, the story currently being told will have the chance to end.”
More from that report:
"Black Panther & the Crew" launched last month, and follows Black Panther, Misty Knight, Luke Cage, Storm, and former Avenger Manifold as they grapple with police violence in Harlem. Coates teamed with poet Yona Harvey to weave a mystery around a character named Ezra Keith, who dies while in police custody. The story is certainly timely, reflecting the years of high-profile police killings of black men, women, and children like Sandra Bland and Jordan Edwards.
Coates’ Black “Lives Matter” Panther series is just more proof that comic readers aren’t interested in identity politics. Marvel announced last month that sales have died off since they’ve delivered a female Iron Man and Thor, a Muslim Ms. Marvel, and a queer Latina Miss America.
David Gabriel, Marvel’s vice president of sales, said, “They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales … Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up.”
However, Marvel pushed forward anyway, with Gabriel adding, “And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel universe and pair them with our iconic heroes.”
Yeah, that sounds like a GREAT business plan. Politically correct characters equals poor sales, therefore, create more politically correct characters! Makes sense.