The day after Valentine’s Day, fashion retailer Macy’s will be launching a new line of clothing just for female Muslims.
An executive vice president from the company announced the news last week, saying, the company is trying to move in a direction that would “nurture and support minority and women-owned businesses.”
Macy’s partnered with Lisa Vogl, who founded the brand, and the two have made it clear that this collaboration is not just about providing clothes for a very specific group, but to make a larger political statement:
"Verona Collection is more than a clothing brand. It's a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.
"Macy's has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy's and now introducing our brand to their consumers through this collaboration.”
The brand features hijabs and other modesty wear and will be available only online.
There are currently 670 Macy’s in operation in 45 states. In 2016, over 100 stores were shuttered. The company has stated that it needs to start doing things much differently in order to stay afloat in the changing retail market. Apparently, doing things differently involves selling attire that oppresses women. How forward thinking. And if most Muslim women showed their unveiled faces in public looking anything like the one in the photo above, that usually means a flogging by a man.
Let's just hope this doesn't change the Thanksgiving Day Parade. No one wants to see the Peanuts gang covered in hijabs.