Despite Horrible Ratings, Networks Keep Pushing Social Justice Programming

We’re just not “woke” enough obviously, but that’s not stopping them.

ABC has When We Rise, Amazon has Transparent, and Netflix has Orange is the New Black — though all critically acclaimed, viewership is quite low. That’s because no one is interested in winding down after work with a social justice lecture. Then there are shows like ABC’s multicultural/LGBT comedy Modern Family or Black-ish, which recently ran an anti-Trump episode. Though these are some of the bigger shows for the network, they aren’t reaching a wider audience due to the politically correct topics.

But despite the low ratings and disinterest, the major networks are charging ahead with more social justice programming for America to tune out. Variety states, “The new wave of ‘woke’ broadcast shows is a response to the political and cultural moment, but also to long-simmering changes in the TV business... Across broadcast TV, programmers are confronting hot-button issues with an intensity not seen in decades.”

Fox is set to premiere a new limited series, Shots Fired, on March 22, a show birthed during the aftermath of the Michael Brown shooting in Ferguson, Missouri. Creator Reggie Bythewood says the point of the series is to get a reaction out of people; like the same kind of “anger that we felt” during the George Zimmerman/Trayvon Martin trial or in Ferguson, where white officer Darren Wilson shot an “unarmed black teen.” But in Shots Fired, the races are reversed: a black cop shoots a white teenager.

“If we create a narrative where people could empathize with the character and see the humanity, we thought they could understand what we go through when these shootings happen,” Blythewood’s wife and the show's co-creator said. “I think that this is absolutely an opportunity to show what’s going on and then go further and speak to things that we think need to change. And how a dialogue can open between police and communities. That needs to happen right now. Neither side is talking. One side feels occupied, and the other side feels under siege. They need to come together.”

In the writing process for the show, the Blythewoods said they met with former U.S. Attorney General Eric Holder and former NYPD Commissioner Ray Kelly to discuss how include voices from all sides of the policing issue.

If anyone is getting it right it's NBC's This Is Us -- one of the most popular shows on television right now. The characters are very diverse and their stories touch on many of the same issues these other shows do, yet, without cramming it down the viewer's throat. Couple that with great writing and acting and it's good to watch quality television again. But there's an undercurrent of not-so-good programming that has a singular goal of preaching progressivism and those in charge are all for it. 

So, expect more of the same from all the networks going forward, if ABC’s entertainment president Channing Dungey has anything to say:

“We have always wanted to try to tell stories that represent America in all of its shapes, sizes, colors — you name it. So that kind of programming is important to me. Whether it comes in the form of a limited series or a comedy or a drama. It was important to me yesterday. It will be important to me tomorrow.”

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