Comedy Central is having some serious rating problems.
Good luck turning this ship around, Kent Alterman.
Taking over for Michele Ganeless on Monday, Alterman, the new Comedy Central president, has inherited some pretty rough late-night ratings. Unfortunately for the man who is arguably Hollywood’s funniest incoming network chief, the Nielsen numbers are no laughing matter.
The Daily Show is down 38% in the most important demographic of 18-49-year olds.
In total viewers, the show has lost 35 percent of what Stewart used to get (1.2 million versus 1.9 million). Yes, yes, millennials consume content differently, but … ouch.
And it's not just The Daily Show that's performing poorly:
“The Nightly Show” has dropped 40 percent among adults 18-49. The comparison is somewhat skewed as Larry Wilmore didn’t debut until Winter 2015, giving him fewer episodes and a smaller sample size last season — our mathematical starting point. “The Colbert Report” concluded Dec. 18, 2014. Wilmore’s show debuted Jan. 19, 2015.
Wilmore had a decline of 29% among total viewers for the show.
All the new management in the world won't make Comedy Central funny, but TruthRevolt has a suggestion: drop your hard-left political slant and just concentrate on making people laugh.