WNBA’s Seattle Storm Partners With Planned Parenthood

Great marketing tip: alienate half the audience.

The WNBA’s Seattle Storm, which is owned by three women, has partnered with Planned Parenthood to raise money for the controversial organization.

“I personally got my first birth control with Planned Parenthood,” said Dawn Trudeau, one of the three owners. “I think it’s a tremendous asset for women and girls and actually men, too, for some types of services.”

According to USA Today, the team had a rally near the arena with Planned Parenthood, then donated $5 of every ticket sold during their game against the Chicago Sky on Tuesday. (Wait, there are people who actually pay more than $5 to see a WNBA game?) Also, the players filmed clips like this:

According to The Root:

“The Seattle Storm owners made a decision to publicly support Planned Parenthood, making them the first professional sports team to make their voice heard and their stance known,” said Christine Charbonneau, CEO of Planned Parenthood of the Great Northwest and the Hawaiian Islands. “We are proud to work alongside the Storm and their efforts in leveling the playing field for women and girls. Right now we are seeing a relentless effort to roll back progress for women. Being in this fight alongside our supporters and the Storm is an honor.”

Another way to look at this? No other professional sports team lacked the marketing skills to pull off an audience-alienating marketing ploy like this.

However, some Twitter users didn't respond as enthusiastically as the team had hoped.  



But this is the more probable reaction from sports fans:

Image Credit: By Dlz28 at en.wikipedia (Transferred from en.wikipedia) [Public domain], from Wikimedia Commons