Target Losing Sales Thanks to #AnywhereButTARGET Campaign

"It’s obvious this affected Target’s bottom line"

Thanks to the #AnywhereButTARGET campaign launched back in November by the conservative watchdog group 2ndVote in response their allowing transgender men into women's dressing rooms, the retail outlet's sales have suffered major losses.  

According to 2ndVote Executive Director Lance Wray, a recent financial statement shows the campaign has had an effect on the retail giant, which insulted Americans with its radically pro-transgender policy and made young girls vulnerable to men entering their restrooms.  

"We launched the #AnywhereButTARGET campaign at 2ndVote to help people engage Target for their radical policies and give them alternative options for their shopping dollars," he explained on Wednesday night. "It’s obvious this affected Target’s bottom line and we think that retailers are realizing that it makes more business sense to remain neutral."

"They showed that as a company they care more about pushing a radical agenda than they do about their customers' safety and values. So it’s not surprising Christmas shoppers decided to take their business elsewhere," he continued.

Financial statements from Target Corporation revealed that the holiday months of November and December showed a "softer-than-expected sales performance."

"[C]omparable sales during the combined November/December period decreased 1.3 percent," the report says. "For those two months, total sales decreased 4.9 percent, reflecting the impact of the December 2015 sale of the Company’s pharmacy and clinic businesses."

Target drew the ire of many conservatives and other sane people back in April when it announced that its new bathroom policy would allow transgenders into their preferred restroom. CEO Brian Cornell responded to his critics by comparing them to racists.

The retail outlet was so prideful in having men enter women's dressing rooms that they also spent $20 million to install family-only restrooms in their stores. 

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