SOTU Ratings Sink to 15-Year Low

Viewership drops off by over 20 million since 2009

Total television viewership of President Obama's State of the Union address Tuesday fell to a 15-year low, dropping off by more than 20 million since his first address in 2009. AP notes that the president's 31.7 million viewers is a low that hasn't been attained since Clinton’s largely tuned-out final appearance before Congress in 2000.

While the White House claims 1.2 million people viewed its "enhanced" online version, suggesting online viewership might be in part to blame, most cite the president's "shellacking" at the polls in 2014 and his lame duck status as the main reasons for the viewership drop off.

Here are the Nielsen ratings for SOTUs dating back to Clinton's first term (note, some columns removed for formatting purposes):

Date

Combined Household Rating

Combined No. of Households

Combined No. of Viewers

President

1/18/2014

20.7

23,949,843

33,299,172

Obama

2/12/2013

21.8

24,767,047

33,497,607

Obama

1/24/2012

24

27,569,423

37,752,613

Obama

1/25/2011

26.6

30,871,688

42,789,947

Obama

1/27/2010

29.8

34,182,725

48,009,595

Obama

2/24/2009*

32.5

37,185,000

52,373,000

Obama

1/28/2008

24.7

27,702,000

37,515,000

G.W Bush

1/23/2007

29.6

32,968,000

45,486,000

G.W. Bush

1/31/2006

26.9

29,578,000

41,699,000

G.W. Bush

2/2/2005

25.2

27,699,000

38,382,000

G. W. Bush

1/20/2004

28

30,286,000

43,411,000

G. W. Bush

1/28/2003

38.8

41,447,000

62,061,000

G. W. Bush

1/29/2002

33.6

35,547,000

51,773,000

G.W. Bush

2/27/2001*

27.6

28,201,000

39,793,000

G.W. Bush

1/27/2000

22.4

22,536,000

31,478,000

Clinton

1/19/1999

31

30,700,000

43,500,000

Clinton

1/27/1998

37.2

36,513,000

53,077,000

Clinton

2/4/1997

28.4

27,600,000

41,100,000

Clinton

1/23/1996

29.6

28,400,000

40,900,000

Clinton

1/24/1995

29.5

28,100,000

42,200,000

Clinton

1/25/1994

32.9

31,000,000

45,800,000

Clinton

2/17/1993*

44.3

41,200,000

66,900,000

Clinton

Issues

People

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