Sharpton's Crackers

Advertisers like Ritz Crackers foot the bill for vile racial demagoguery.

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The leftist media’s attempts to portray themselves as credible journalists in pursuit of the truth are laughably transparent. But the presence of Al Sharpton on the national news scene represents demonstrable proof not just of the unseriousness of the mainstream media, but of their vile race-baiting for ratings. So why are major advertisers like Ritz Crackers helping pay Sharpton's salary?

In any rational world, Sharpton would certainly not have a primetime slot on MSNBC. From his Tawana Brawley hoax to his defense of Duke lacrosse accuser Crystal Mangum, from his fanning of racial flames during the Trayvon Martin incident to his involvement in the Crown Heights riots and the Freddie's Fashion Mart murders, Sharpton has a long history of inciting racial unrest and division. He’s done it for both the fame and the cash; he has a net worth in the millions. Meanwhile, his followers are still told that racist America wants to keep blacks from success.

No wonder Robert F. Kennedy, Jr., wrote in his diary, “Al Sharpton has done more damage to the black cause than [segregationist Alabama Gov.] George Wallace. He has suffocated the decent black leaders in New York. His transparent venal blackmail and extortion schemes taint all black leadership.” Sharpton, said RFK Jr., was a “buffoon” who gave him “the creeps.” (Thanks to the leftist media’s elevation of the serial race-baiter and shakedown artist, RFK Jr. backed down when his diary became public, creeping away quietly and labeling Sharpton an “extraordinary national leader[] over the past decade.”)

So how exactly did Sharpton end up with a primetime spot on MSNBC? In 2011, MSNBC President Phil Griffin decided to hire Sharpton after a spat with The Young Turks host Cenk Ungyar, who accused Griffin of kowtowing to the White House. Griffin touted Sharpton this way: “I’ve known Rev. Sharpton for over a decade and have tremendous respect for him. He has always been one of our most thoughtful and entertaining guests. I’m thrilled that he’s now reached a point in his career where he’s able to devote himself to hosting a nightly show. PoliticsNation is going to be an incredibly strong kick-off to our evening schedule.”

Thoughtful. Deserving of respect. Those are not two descriptors often associated with the race-baiting Sharpton. In 1994, Sharpton stood before a crowd at Kean College in New Jersey. “White folks was in the caves while we was building empires,” he said. “We built pyramids before Donald Trump even knew what architecture was…We taught philosophy and astrology [sic] and mathematics before Socrates and them Greek homos ever got around to it…Do some cracker come and tell you, ‘Well my mother and father blood go back to the Mayflower,’ you better hold your pocket. That ain’t nothing to be proud of, that means their forefathers was crooks.”

Sharpton doesn’t dislike all "crackers." One of the companies that has run commercials on Sharpton’s show is Ritz Crackers, owned by Mondelez International. Mondelez gave TruthRevolt this statement: “At Mondelez International we demonstrate our commitment to responsible corporate citizenship by participating in programs that best serve a wide range of local communities and their interests and needs. We extend our responsibility to the sponsorship of tasteful, believable television programming and we avoid sponsorship of programs that would be unacceptable in terms of generally accepted social or community standards.”

If you disagree with Ritz Crackers that Sharpton’s program is “tasteful,” “believable,” and generally acceptable in terms of social or community standards – if you do not think that Sharpton’s brand of divisive racism ought to be sponsored by Ritz Crackers – please click here to sign our petition, call the offices of Mondelez International at (855)535-5648, and tweet @RitzCrackers with hashtag #SharptonsCrackers.

Mondelez International is hardly the only major brand to support Sharpton with their dollars. Other advertisers have included Nissan, Cymbalta, Depend, Nissan, Toyota, Nationwide Insurance, V-8, AARP, Alleve, among many others. Most who advertise during Sharpton’s show do so by buying time in a block of MSNBC programming, of which Sharpton’s show is a part. These advertisers should be urged to tell MSNBC to pull their spots from PoliticsNation. Anything less is sponsorship of one of the great race hoaxers and inflammatory race-baiters in American history.