Apparently the Luxottica Group, which owns Ray-Ban, cares more about politics than profit. GOP presidential candidate Senator Rand Paul (R-KY) was selling Ray-Ban's signature Wayfarer sun glasses imprinted with the Rand logo for $150 each on his campaign website but stopped selling them at the request of Ray-Ban. The Paul website described the product as being “the intersection of politics and cool." See the ad from the Paul website below.
According to The Hill, which broke the story:
“We learned that the Rand Paul campaign had been selling Ray-Ban sunglasses imprinted with the “Rand” logo without our consent,” Jane Lehman, who handles corporate media at Luxottica, Ray-Ban’s public relations firm, wrote in an email to The Hill.
“After a formal request from us, they promptly removed the product from their site and agreed to cease any further use of our trademarks,” she wrote.
Paul’s campaign, which has featured the product on its cyber store, declined to comment for this story.