Thursday night, shortly after the latest mass shooting in America, President Obama stood before its citizens, just as he has done after previous incidents, and demanded them to give up at least a portion of their Second Amendment rights.

The president made it abundantly clear that his resolve for gun control laws has never been stronger. With an obligatory nod to the Oregon community college victims and their families, Obama dove right in:

But as I said just a few months ago and I said a few months before that, and I said each time we see one of these mass shootings, our thoughts and prayers are not enough. It’s not enough. It does not capture the heartache and grief and anger that we should feel. And it does nothing to prevent this carnage from being inflicted some place else in America.

Obama's speech was rife with comparisons of America with other advanced countries and how they respond with tougher gun laws after just ONE mass shooting. His attitude in a nutshell: Why can't we be just like them?

He argued that they, too, have people with mental illness and harbor those that wish to do harm to others, but only in America do we see "these kinds of mass shootings every few months."

"Somehow this has become routine," Obama lamented. "The reporting is routine. My response here at this podium ends up being routine."

He then directly targeted gun owners, noting their "routine" response of opposing "common sense gun control." Arrogantly, Obama said he was eagerly awaiting their press releases being "cranked out" calling for "more guns" and "fewer gun safety laws." 

"Does anybody really believe that?" Obama preached. "There are scores of responsible gun owners in this country, they know that’s not true."

The president is convinced that the majority of responsible gun owners in America are on his side when he says, "It cannot be this easy for somebody who wants to inflict harm on other people to get his or her hands on a gun."

And then there's the NRA. Though he didn't mention them by name, Obama urged gun owners, those that use them properly, safely, for hunting, and for sport, to really consider whether their "views are being properly represented by the organization that suggests its speaking for you." 

Obama also came prepared to face his critics who, again, "routinely" complain that he is too quick to politicize these major incidents. (Who could blame them? He rarely enters the political theater after daily inner city shootings.) But the president promised to make this, and any other mass shooting, political until he gets his way:

There's a gun for roughly every man, woman, and child in America. So how can you, with a straight face, make the argument that more guns will make us safer? 

This is a political choice that we make to allow this to happen every few months in America. We collectively are answerable to these families who lose loved ones because of our inaction.

Don't miss that: according to Obama, we are ALL responsible for what happened yesterday. Not just the guy who pulled the trigger.

Obama's plea ramped as he reminded all the other ways government helps save lives through laws: when there are floods or hurricanes, the government steps in. When roads become dangerous, the government is there to repair them. Seat belt laws save lives. So, why not stricter gun laws?

So the notion that gun violence is somehow different? That our freedom, and our Constitution, prohibits any modest regulation of how we use a deadly weapon, when there are law-abiding gun owners all across the country who could hunt and protect their families and do everything they do under such regulations? Doesn’t make sense.

Never mind the fact that guns are not allowed on the Umpqua College campus, or the fact that their was a security guard, though unarmed. Never mind the fact that Oregon just recently toughened its gun laws. We need more, and Obama called on America, Congress, legislators, and governors to join him in his efforts:

I'd ask the American people to think about how they can get our government to change these laws, and to save lives, and to let young people grow up. And that will require a change of politics on this issue.

And it will require that the American people, individually, whether you are a Democrat, or a Republican, and an Independent, when you decide to vote for somebody, are making a determination as to whether this cause of continuing death for innocent people should be a relevant factor in your decision.

He vowed one final time: "And each time this happens, I’m going to bring this up. Each time this happens, I am going to say that we can actually do something about it, but we’re going to have to change our laws."

Obama asked for the media's help, too. He implored them to tally up the number of Americans killed by terrorists over the last decade, and compare that to the number of Americans killed by guns, "and post those side by side on your news reports."

They heeded that call; one even received a personal thank you from the president on Twitter:

Obama concluded:

I hope and pray that I don't have to come out, again, during my tenure as president to offer my condolences to families in these circumstances. But based on my experience as president, I can't guarantee that, and that is terrible to say.

And it can change.

Full video below via the White House: