MSNBC Ratings Down Double Digits

In today's "How Does MSNBC President Phil Griffin Keep His Job?" update, TVNewser is reporting that the peacock news network's ratings have plummeted, with January's numbers marking a new low: 

MSNBC saw another down month in January. The network lost -23% of its primetime viewership and was down -39% for primetime demo vs. January 2014, which was the height of Bridgegate, giving MSNBC a ratings boost for the month

According to the AdWeek website, MSNBC saw major declines in total audience as well as in the coveted Adult 25-54 demographic. For their prime-time programming, 518,000 total viewers tuned in with 141,000 in the key demo. For daytime viewing the numbers are even more dismal: 323,000 total viewers with 93,000 adults 25-54. 

The individual shows that suffered the most are detailed below: 

In January 2014, “The Rachel Maddow Show” was the fifth most-watched show on cable news in the demo, averaging 305,000 viewers. Last month, Maddow’s show ranked No. 26 in the demo, averaging 153,000, down -50% year-over-year. It remains MSNBC’s most-watched show. Last year, “Morning Joe” was ranked #28 of all cable news shows in the demo. This January it is #47, and in fourth place in the demo behind “Fox & Friends,” “New Day,” and “Morning Express.”​

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