Makeup company L’Oreal hired and fired its first transgender model in the span of a few days after its new face of the “YoursTruly True Match” campaign went on a racist rant on Facebook.
As one of five other ambassadors, Munroe Bergdorf was recently unveiled as L’Oreal’s “face of modern diversity” but was just as quickly dropped after Bergdorf stated “ALL white people are racist.”
The now deleted Facebook post read:
Honestly I don't have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya'll don't even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this sh*t. Come see me when you realise that racism isn't learned, it's inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk. Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.
UK’s The Sun was told by a company spokesperson: “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion. The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty."
After being fired, Bergdorf said he was taken out of context and blamed L’Oreal for not being diverse enough and being late to the game of offering makeup choices to black women:
"This 'rant' was a direct response to the violence of WHITE SUPREMACISTS in Charlottesville. It was not written this week.
"When I stated that 'all white people are racist', I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy - designed to benefit, prioritise and protect white people before anyone of any other race. Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.
"The irony of all this is that L’Oréal Paris invited me to be part of a beauty campaign that 'stands for diversity'. The fact that up until very recently, there has been next to no mainstream brands offering makeup for black women and ethnic minorities, is in itself due to racism within the industry... If L'Oreal truly wants to offer empowerment to underrepresented women, then they need to acknowledge THE REASON why these women are underrepresented within the industry in the first place."
The Sun noted that Bergdorf came out as gay at 15 and then started living as a woman by 18. At 25, he started transitioning with hormones. However, it wasn’t clarified if Bergdorf was born racist or if he was just “socialized” to hate whites.