Knife Rights, the “NRA” of the knife world, was rejected by M&M’s for an order they placed for promotional customized candies because “knife” in the Knife Rights logo “is not family friendly.”

According to kniferights.org, the order of customized candy was successfully ordered through M&M's customized Business to Business department, but was canceled four days later:

The customer service representative, Christian, was very helpful and the order was placed. Then four business days later we received a call from Christian to let us know that they would not fill the order since "the word knife is not family friendly.

After asking for a written confirmation of the conversation trying to confirm that their business was being turned down because “knife was not family friendly,” which did not come, they received a form email from a supervisor:

Thank you for your email and allowing us to respond to your concern.   

 We would like to confirm that we have received and processed your request to cancel your order. We are sorry to hear that you are cancelling your order and hope to have an opportunity to make your next event more special with personalized MY M&M'S® Chocolate Candies.

Knife Rights reply:

Thanks for this, but your email falsely states that this order is being cancelled at my request.  Please note that I do NOT wish for the order to be cancelled -- it was your company decision to cancel the order because you object to the name and mission of our civil rights organization.  I have had several phone calls with representatives of your company trying to save this order.  Your cancellation notice falsely stating that the order was cancelled at my request only adds insult to injury, and is outrageous.

Wayne LaPierre of the NRA hails Knife Rights as the "Second Front in Defense of the Second Amendment. They are the premier grassroots organization protecting our right to own knives. Those who love freedom need Knife Rights,