After the announcement that ThinkThin nutrition bars was partnering with Warner Bros. Pictures’ upcoming film Wonder Woman, feminists’ heads imploded with thoughts of body shaming.
According to Grocery Headquarters, “‘Wonder Woman’ is in natural alignment with the female lifestyle brand, which offers a range of high protein nutrition bars as well as other nutritious formats, such as bites, smoothie mixes and oatmeal, company officials say.”
But leave it to feminists to be outraged. As noted at Louder with Crowder, "This is simply the latest in the left’s war on attractive women:"
Marketing has an incredibly unhealthy relationship with female body image. While there have been efforts over the past few years to encourage more body diversity in advertising, there’s still a major stigma over weight and appearance. At least nine out of 10 fashion models nowadays are dangerously underweight, and both women and girls are targeted into insecurity for the sake of promoting clothes, lifestyles, or weight-loss products. It’s gotten to the point where about half of 3 to 6-year-old girls worry about their weight.
Nowadays, superhero films are geared as much to children as they are to adults. It’s why Batman v. Superman was advertised on kids’ cereal boxes, even though it’s a pretty violent film. But, we didn’t get the Dark Knight on a protein powder commercial, nor was Superman out there promoting protein-enriched Greek Yogurt with a store display. So, what kind of message do girls receive when they’re told that Wonder Woman, their superhero icon, wants them to buy products that literally tell them to “think thin”?
Twitter erupted as well:
At least there's always one level-headed one in the bunch:
