Disney is hoping to capitalize on the release of its next animated blockbuster Moana, featuring the voice of Dwayne “The Rock” Johnson. To make sure they get top dollar for their investment, Disney has launched an entire line of toys and costumes for parents to buy for their children who will leave theaters in November excited to recreate every scene.
Unfortunately, the costume for Johnson’s character is no longer available because it offended people who accused the item of being “racist” because it features “brown skin.”
Moana is set in the South Pacific and its main animated characters have a darker skin tone, as one would imagine. Johnson’s character is large and covered in tattoos. The costume hoped to capture the look perfectly. Here is the description from Disney’s online store before it was pulled down:
Your little one will set off on adventures in this Maui Costume featuring the demigod’s signature tattoos, rope necklace and island-style skirt. Plus, padded arms and legs for mighty stature!
Racist!
That’s what critics said who scolded Disney for promoting “full-body brown face.” As Mediaite reported, the New Zealand Human Rights Commission called the studio to complain and pleaded for them to “listen to the views of the communities and people whose cultures their movie is based upon.”
One woman tweeted, “Dear Disney, our brown skin is not a costume. Get outta here with that crap. Sincerely, a furious brown skinned Pacific Islander.”
Caving in, Disney released the following statement:
The team behind "Moana" has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some. We sincerely apologize and are pulling the costume from our website and stores.
This politically correct logic has caused us to wonder: What is Disney trying to say about white people by selling the costume below?



