Adds Feminist Voice to Staff for 'Serious Reporting'

Fashion and sex advice for women now turns political

Writing for Capital New York, Nicole Levy reports that feminist writer Jill Filipovic (FeministeTalking Points Memo, The Nation, Al Jazeera America, The Guardian) has been hired as a full-time senior writer at

The addition of Filipovic apparently seeks to add real feminist credibility to a site that more typically is considered degrading to women for scantily clad/re-touched cover girls, sex position advice, the bikini diet and porn star beauty tips

To supplement its usual fodder, Filipovic will concentrate, at least initially, on reproductive rights, Obamacare's contraceptive mandate and even the upcoming mid-term elections, says Levy.

Calling this an "unorthodox move," Filipovic hopes to fill a political void at the site:

Someone who reads is going to be interested in fashion and makeup and sex tips. But a lot of those same women are interested in what's going on...with women's rights and what's going on with elections and foreign policy.

Editor for, Amy Odell, is quoted as saying, "I think it's really important talking to an audience of millennial women to find a way to get them to connect to these issues that are sadly so prevalent in our country today and around the world."

And Planned Parenthood couldn't agree more. In an email sent to Capital, Planned Parenthood's president, Cecile Richards, applauded Cosmo's "thoughtful coverage:"

We are thrilled to see that Cosmo is making such an effort to inform their readers about access to birth control, equal pay and safe and legal abortion. Their thoughtful coverage is making a huge difference in the way young women digest and understand these complex conversations happening in Washington, DC and in state houses across the country.

Odell said their readership is "inclined to look for serious reporting on Cosmo" and is excited that organizations like Planned Parenthood will tweet and post their stories to Facebook.