A new study revealed that the University of Vermont's stab at reducing plastic waste on campus by banning bottled water epically backfired as students turned to soda instead.

The study was published in the July issue of American Journal of Public Health, reports The College Fix. The study is titled, "The Unintended Consequences of Changes in Beverage Options and the Removal of Bottled Water on a University Campus."

The study states:

The bottled water ban did not reduce the number of bottles entering the waste stream from the university campus, the ultimate goal of the ban. With the removal of bottled water, consumers increased their consumption of less healthy bottled beverages.

Specifically, UofV experienced an eight percent increase in the shipment of bottles to the campus between 2012 and 2013. And students guzzled down more sugary drinks at a rate of 25 percent more! And all this from a college that boasts a highly eco-friendly and health-conscious student population

It is noted that the university's ban failed even though students were offered free reusable water bottles and even retrofitted water fountains as filling stations. But once the ban on the convenient, disposable water bottle, students easily found other drinks to satisfy their thirsts.

According to The Fix, they received an email from the university acknowledging the failed ban saying there were indeed "unintended consequences" with the ban:

The research points to the role convenience can play in beverage choice.

Even still, the university plans to continue offering plastic-free choices by offering free cups and filtered cold water as well as a "public information campaign."

Because if at first you don't succeed, try, try again!