Sarcasm and outright deception are apparently all the rage in recent videos produced by Rock the Vote attempting to grab the attention of Millennials and get them to the polls.
According to an NBC News report, the $250,000 ad campaign has been playing on televisions across six states, as well as on YouTube and Hulu. However, a glance at the play counts on YouTube doesn't lend evidence that many are watching.
The ads, explained as "edgy and funny" by Rock the Vote's president Ashley Spillane, feature a lot of white, older people saying things that no one really says. But the tactic is to scare younger viewers into thinking they do by asking, "He/She votes, do you?"
The ads even have their own hashtag (#CareLikeCrazy) because what self-respecting cause shouldn't?
Offered here are a few choice selections of these "political" ads. First up, an older, white financier complaining about kids who still live in their basements whining about their student loans:
Or this one, where a middle-class white man shares his "beliefs" about women:
Religious people are mocked in one that features a young white man that says standing for the environment is futile, seeing as the end of the world is near and all will be engulfed in flames anyway:
A woman actually appears in one, saying only educated rich people should vote, not kids with no life experience. Oh, and she's white, too:
But perhaps the most egregious example of misinformation is the weapons manufacturer: pleased as punch to see bombs dropping, buildings exploding, and children screaming so that he can afford his lake house and boat. Note the properly placed cactus plant, emphasizing his "excitement:"
Surely Rock the Vote hoped for a huge impact with these ads. But again, as of this writing, these videos are averaging under 10,000 views each. How is that sarcasm working out for you?



