Identity Politics Bad for Box Office: Movie Attendance Lowest in 24 Years

We want to be entertained, not lectured.

2017 marked a 24-year low for movie theater attendance. The National Alliance of Theater Owners (NATO) reports that though ticket prices rose slightly and over a billion were sold, the number of people purchasing them dropped to the lowest levels since 1993. As it turns out, Americans like to be entertained, not lectured with identity politics by on-screen social justice warriors.

Here is NATO’s report:

2017 highlighted once again the importance of a balanced, 52 week movie calendar. A record Q1 (in box office and admissions) was offset by a disappointing summer, with a range of sequels that were not embraced by audiences in the numbers we are accustomed to. Summer 2017 was 92 million admissions short of summer 2016. An unusually empty August accounted for half of summer 2017’s shortfall. Q4 2017 was nearly equal to Q4 2016, with 315 million tickets sold, compared to 319 million.

The plunging blue line says it all:

The Wrap adds that though there was an $11 billion in revenue last year, summertime sales were a bust, falling to an 18-year low. Even Memorial Day and Labor Day weekends didn't reverse the trend and, too, reached historic lows. 

Hollywood has become a nostalgia factory, rehashing old films with new, multicultural and multi-gendered casts. That has become more important than a good plot or an original idea. Add to all of this, the insulting left-wing rambles by actors on social media and their political attacks against a large swath of the ticket-buying public, and Hollywood can expect more of the same in 2018.