The co-founder and CEO of OkCupid, the online dating site that helped lead the effort to oust former Mozilla CEO Brendan Eich for donating to an anti-gay campaign, in fact donated to an anti-gay campaign himself.

The liberal blogsite Uncrunched revealed Monday that OkCupid’s co-founder and current CEO Sam Yagan donated $500 to Rep. Chris Cannon (R-Utah) in 2004. Pointing to Cannon’s ultra-conservative voting record, the author of the piece claims that Cannon has a “special kind of hate for gays” and received a 0% rating by the Human Rights Campaign on his support of gay rights and abortion, both of which he consistently voted against.

Uncrunched then provides a multi-point argument that the OkCupid campaign was merely a PR stunt, not truly rooted in a sincere attempt to promote gay rights but to use the Mozilla situation to win some national airtime. The author points to the Yagan revelation as just further confirmation of that theory. Mother Jones' Hannah Levintova appears to agree with that reading, emphasizing the parallel between Yagan and Eich and the disingenuous means by which OkCupid conducted their take-down campaign:

It's possible that Cannon's opinions have shifted, or maybe his votes were more politics than ideology; a tactic by the Mormon Rep. to satisfy his Utah constituency. It's also quite possible that Yagan's politics have changed since 2004: He donated to Barack Obama's campaign in 2007 and 2008. Perhaps even Firefox's Eich has rethought LGBT equality since his 2008 donation. But OkCupid didn't include any such nuance in its take-down of Firefox. Combine that with the fact that the company helped force out one tech CEO for something its own CEO also did, and its action last week starts to look more like a PR stunt than an impassioned act of protest. (Mother Jones reached out to OkCupid for comment: We'll update this post if we receive a response.)