The Republican Party of Florida’s newest campaign against the ex-Republican, ex-Independent, currently Democrat former governor Charlie Crist is simple, but effectively hits him where it hurts.

Crist has twice changed his party affiliation. When his chances were looking grim against Marco Rubio, Crist switched to Independent -- and promptly lost.

Now Crist is presenting himself as a dyed-in-the-wool Democrat, claiming in an interview in May that one of the reasons he felt compelled to leave the Republican party was its perception as "anti-women, anti-immigrant, anti-minority, [and] anti-gay,” and its latent racism:

I couldn’t be consistent with myself and my core beliefs, and stay with a party that was so unfriendly toward the African-American president, I’ll just go there. I was a Republican and I saw the activists and what they were doing, it was intolerable to me.

Along with smearing the party he once proudly represented, Crist's current strategy is attempting to portray himself as a man “who represents the people”:

Unfortunately for Charlie, some Floridians don't seem to be buying the "man of the people" angle: