Well, it finally happened. After nine long years at MSNBC, progressive pundit Rachel Maddow has reached peak-popularity and all it took was Donald Trump to become president.
February was her show’s “most-watched month since its 2008 launch,” according to the Associated Press. “Her show's average audience of 2.3 million in February doubled its viewership over February 2016, in the midst of the presidential primaries, the Nielsen company said.”
That’s after her ratings plummeted post-election “as depressed liberals avoided politics, and bottomed out over the holidays,” AP added. But now, Maddow can thank Trump for boosting her viewership.
Of course, instead of owing him a debt of gratitude, Maddow aims to tear him limb from limb in her coverage.
"I'm grateful for it," Maddow said. "It is nice for me that it is happening at a time when I feel we are doing some of our best work."
"We're making aggressive editorial decisions in terms of how far we're willing to get off of everyone else's news cycle, but it's paying off because the news cycle more often than not is catching up with us after we do something," she said confidently.
Maddow explains that her show is no longer distracted by Trump’s social media presence but is instead focusing on his policy, “business interests and dealings with Russia,” notes the AP.
"I pray for the day when the most important thing about the Trump administration is that the president said something inappropriate on Twitter," she continued. "There are bigger and more valuable stories to be chasing than that."
"It's not like I am a teacher who is trying to extend the attention span of the American news viewer," Maddow explained. "I have no goal of trying to privilege complexity. It just so happens that I tend to think in 17-minute bursts."
In the story’s most laughable moment, Maddow said:
"People want to draft me as an activist all the time, ascribe that role to me. I’m not. The reason I know I'm not is that I stopped doing that in order to be the person who explained the news and delivered the news instead. It's a very clear line to me."
Who knew delivering the news meant reminding people they weren’t in a bad dream and they didn’t wake up in Hell on the day Trump was elected? (See above video.)