Fmr NYC Mayor Bloomberg Heads to Philly to Tax Soda

The program is called, "Philadelphians for a Fair Future." Fair = taxing sugar.

The City of Brotherly Love wants to send all children in Philadelphia to preschool -- and to pay for it, drinkers of sugary sodas must be punished.

Mayor Jim Kenney has proposed a three-cents-per-ounce tax on sugary drinks, according to Philly.com. In addition to preschool, Kenney has vowed to use the revenue to fund other schools and upgrades to the city's parks and recreation centers. 

Contributing to this effort is fellow Democrat and former mayor of New York City Michael Bloomberg. Hoping for better success than his former attempts at banning big gulps in NYC, Bloomberg has donated an undisclosed sum to a pro-tax nonprofit, Philadelphia for a Fair Future. "Fair" is government-speak for punishing somebody unfairly. 

The nonprofit group backing the tax has spent $825,000 on ad campaigns to help push the mayor's plan:

Speaking about Bloomberg, Kenney said, "It's wonderful to have the support of a nationally respected business leader."

Billionaire Bloomberg's thirst for a soda tax wasn't satisfied during his mayorship. So, he's giving it a shot in Philadelphia. Before this, he and his foundation spent millions supporting similar bans and taxes in Berkeley, California and Mexico. 

Philadelphians for a Fair Future hopes the tax will "balance the scales."

The American Beverage Association is resisting and has already spent over $2 million in its own ads to counter what it calls a "grocery tax."

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