Kellogg's has made a big mistake by choosing to withdraw ads from Breitbart News, according to Yahoo! Finance.

During a discussion on The Final Round, host Alexis Christoforous and Yahoo! Finance senior writer Rick Newman weighed in on Breitbart's "#DumpKellogg's" campaign that has garnered over 125,000 pledges to boycott the famed cereal brand. The verdict: "Cereal needs to be agnostic."

Yahoo! Finance senior writer Rick Newman agreed.

"First of all, I think Kellogg would much prefer to pull its ads from Breitbart without anybody knowing about it," Newman began.

"Breitbart has a devoted and not small audience, and it’s not hard to imagine Breitbart supporters saying, ‘Well, we’re going to boycott Kellogg.’ Even if that doesn’t hurt their business that much, that’s the last thing any company wants, is to get in the middle of political stuff going on in the country right now. You have to think: there must have been a quieter way they could have done this."

Newman later added: "This is just not what companies want to do … Does Kellogg’s basically want to say, ‘We don’t want anybody who belongs to the conservative side of the spectrum to eat our cereal’? I don’t think so. They probably wish they had done this differently."

Kellogg's decision to boycott the prominent outlet of conservatism has yielded some rather "bad karma" in recent days, with reports being unleashed by Amnesty International showing that the "Gr-r-reat" cereal giant partakes in rather dubious business practices of "child labor and forced labor in harvesting palm oil for Pringles chips sold in China." 

Withdrawing ads from a prominent conservative site with 45,000,000 loyal readers while profiting off the labor of poor kids in China is not exactly a recipe to make people go "coo-coo for Cocoa Puffs."

Over 140,000 people have signed the petition to boycott the anti-conservative Kellogg's in less than 24 hours. 

Sign it here if you haven't yet.