On Friday, retailer Target announced it will remove gender-based labeling in certain departments, including toys, bedding and entertainment. The decision to remove the labeling comes from consumer feedback, according to the retailer.

"As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary," reads a statement from Target. "We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance."

USA Today reports that "Target plans to remove pink, blue, yellow and green paper on the back of the walls to eliminate references or suggestions based on gender."

The company said Target uses signs and displays to make it easier for guests to navigate the store and shop more efficiently. However, gender-based signs in certain areas was no longer necessary.

"We never want guests or their families to feel frustrated or limited by the way things are presented," the statement said.

Apparently the decision to make gender changes to the signage and displays comes after a customer tweeted a picture with this sign:

"It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option and girls and women as the specialized exception," Abi Bechtel, the unhappy customer, told CNN in June.

But not everyone agreed. "This is the dumbest thing I have ever heard," wrote John Wilson. "A boy is a boy and a girl is a girl…and products are specifically made for each."

It seems toys may be organized in a certain way as a matter of convenience, rather than on account of gender discrimination. Nevertheless, "Target is not saying that genders don't exist," wrote Amy Severtsen Stanwood. "They are simply recognizing that toys and bedding do not have genders. Mingling superhero action figures with other dolls isn't going to cause children to suddenly question who/what they are."