It’s been a busy week in the Public Relations industry, from Cecil the Lion's hunter hiring a PR firm to Bill Cosby speaking out. Yet the highlight has been Planned Parenthood hiring big-wig liberal PR firm SKD Knickerbocker to represent them amid the crisis of undercover videos which showed its medical officials engaged in the trafficking of organs harvested from recently aborted children.

The firm first sent a memo to the media asking them not to run the story. Then their client shut down its website (except, conveniently, for the donations page) while claiming it was under attack by anti-abortion extremists. Now Planned Parenthood has been removed from SKDKnickerbocker’s site as a client. Quite the fiasco.

This is the same firm whose managing director Hillary Rosen created a national uproar when she said during the last presidential election cycle that Ann Romney, who raised five sons, had "never worked a day in her life."

SKD Knickerbocker is closely linked to the Democratic party, having represented President Obama, New York’s Governor Andrew Cuomo, and others. Could anyone imagine the pestering reporters and endless headlines we’d observe if this firm were providing spin for Republican clients?

Ronn Torossian is CEO of top 20 independent US PR firm 5WPR, a lifelong New Yorker, and author of the PR book For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.