With the announcement of the cancelation of his CNN show, many postmortems are now being performed on the failure that was Piers Morgan's American talk show. An analysis by TruthRevolt though shows that Morgan's ratings, already tanking, spiraled further downward after being destroyed in an on-air debate by TruthRevolt Editor-in-Chief Ben Shapiro.
After debuting in February of 2011, Morgan's rating's were down 40 percent one year into his tenure, still third in the ratings and averaging 180,000 viewers a night in the key 25-54 demographic.
Morgan's ratings would continue to languish until the tragic shooting at Sandy Hook elementary school in Newtown, Connecticut. Morgan's ratings that night, December 14th, were tops amongst his competitors with 926,000 viewers in the demo. Morgan's ratings reflected the trend of increased viewership for CNN across the board, as many Americans turn to CNN for breaking news.
But Morgan's position atop the ratings wouldn't last.
After low ratings over the holiday season, Morgan invited Shapiro on to debate gun control laws on January 10th, 2013.
Ratings data for that night isn't available, but the following night, Friday, January 11th, Morgan drew 145,000 viewers in the demo.
For the next six weeks, Morgan's ratings would drop an average of 20 percent, averaging 119,000 viewers in the demo and outdrawing the show on the 11th only once.