FBC's Maria Bartiromo Blasts Her Old Network, CNBC

She’d persuade a financial titan to appear, then CNBC producers would grab him for their shows.

In an interview with The Daily Beast, Maria Bartiromo, the "The Money Honey" who formerly worked at CNBC, blasted the culture at her old network. Bartiromo, who worked for 20 years at CNBC before moving to Fox, where she hosts a daily program on Fox Business Network and a weekend show on Fox News, pointed to internal competition for guests as one of the reasons she split:

Six or seven years ago, my boss came and said, ‘Maria, you’re the only one who’s working, the only one who’s picking up the phone and getting big hitters on the air, and I need to make other people do that. Unfortunately, it was being in an environment where I was competing with my own company all the time. It got very frustrating to me.”

The result was worse than annoying. Frequently, she recounted, she’d persuade a financial titan like billionaire Stephen Schwarzman, the chief executive of the Blackstone Group private equity firm, to come on her afternoon show, Closing Bell, only to have various CNBC producers pull him aside and try to poach him for their own programs.

She was also frustrated with the network's format of very short interviews:

The main problem at CNBC was something Bartiromo calls “short-termism,” which can be defined as an imperative to skate along the surface of things in lightning-quick sound bites, lest the audience become bored and change the channel.

"There was always a major pressure on me to have lot of people on at once,” she said. “I mean, you turn on CNBC today and you see, like, six boxes all the time, and every conversation is a debate to bring heat. I was frustrated that I was forced to have all these people on the air at once, and then you only give the segment six minutes--so everybody gets, like, 30 seconds…That was what people wanted in the ‘90s, but today I really do feel that audiences want something different.

She and her Closing Bell producers fought, with limited success, to obtain approval for longer segments featuring a single interview subject, but they were inevitably beaten back in the end and forced to revert to form.

A super-star in business news, Ms Bartiromo brings gravitas​ to the relatively new FBN channel. Her reputation prompted FBN to schedule her Sunday program on FBN's sister network, Fox News, at 10 a.m., where it will be the lone business entry into the Sunday morning news cycle.

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