MOVIE: Audiences Lukewarm About Tomorrowland's 'Global Warming Shaming'

Moviegoers not so enthused about 2-hr climate change lecture/theme park advertisement

Tomorrowland, which one reviewer praised for its "global warming shaming," has now had a week to prove itself worthy of its blockbuster budget, but as is the case with the critics, the $190 million film has failed to impress viewers and pull in the type of cash filmmakers hoped.

Though the George Clooney film managed to take the top spot for Memorial Day weekend, it drew a disappointing $33 million for the weekend proper, adding a $9.7 million Memorial Day. Though it's weekend draw was far better than some recent sci-fi flops (think Jupiter Ascending and Chappie), the numbers were less than stellar for a children-friendly, massive budget film featuring a big-name star.

The tepid numbers are in part the result of mundane reaction from critics and audiences alike. The film managed only a 51% on Rotten Tomatoes' Tomatometer, which aggregates critics' responses. The audience reaction isn’t much better, with only 60% of viewers saying they "like" the film.

In the lead-up to its release, George Clooney tried to sell the film as a sci-fi epic that would spur a "very different sort of conversations" than those usually surrounding summer blockbusters. The "conversations," it unsurprisingly turned out, were progressive lectures on global warming and society’s ignorance.

TheDailyBeast’s Kevin Fallon—who cheered the messages of the film despite what he admitted was the glaring dissonance between the film’s real-world commercialism (it is, after all, one long advertisement for a theme park) and progressive idealism—provides a summary of the film's "remarkable conversations":

There are myriad conversations about a number of crises of our making sparked by Tomorrowland. How global warming is destroying the planet is chief among them. How our ignorance of calamities going on in the far reaches of the world will end up affecting all of us as those conflicts begin reverberating outside of the far-flung regions we so easily ignore.

And, in one hilarious quip from Hugh Laurie, playing a bit of a villain-as-moral-arbiter in the film, how bonkers it is that our globe simultaneously is facing obesity and starvation epidemics.

But as Fallon and a majority of other critics found, the film’s "finger-wagging didacticism" proved too heavy-handed, disrupting the narrative flow of the film and sapping some of its cinematic magic. A few pull quotes from reviewers (via Rotten Tomatoes), many of whom are liberals and most of whom cite the film's "on the nose" lecturing as its biggest failing:

-"It's full of up-with-people messages, liberal ideals and progressive viewpoints -- all good stuff. But such stances need to be organically woven into the fabric of the piece or you end up with a heavy-handed, preachy screed. You end up with Tomorrowland." (Matt Brunson)

-"Great visual recreation of a utopic future but it's affected by a conventional and redundant story that has nothing new to tells." (Mariana Fernandez)

-"'Tomorrowland' is a lovingly crafted beacon of cinematic hope that winds up being a little overwritten and a little too on the nose." (Matthew DeKinder)

-"Despite its intriguing initial narrative and the visual splendor it demonstrates, the film ends up feeling like an empty story.” (Veronica Sanchez Marin)

-"Tomorrowland is full of visual pleasures and sweet sounding platitudes, but ultimately you know it's an innocuous attraction.” (Jon Espino)

-"A stubbornly rose-colored throwback to a time before dystopias became de rigueur, with a vaguely anti-war, pro-environment agenda and a didactic message." (Annlee Ellingson)

While Fallon blames the "jadedness and state of culture," most critics note the obvious: moviegoers are willing to pay money for good storytelling - not so much for ham-fisted lectures.

Issues

People

Organizations

Become a TruthRevolt member

Free eBooks, Inbox Updates and 1-click Petitions