On Monday, TruthRevolt’s initial petition, calling for signatures to tell advertisers to drop their support for MSNBC’s PoliticsNation with Al Sharpton, reached its goal of 1,000 signatures in mere hours. The initial goal was 1,000 signatures by January 1, 2014; instead, overwhelming support brought in those signatures by 11:16 a.m. PDT. As of 4:00 p.m. PDT, the petition had well over 2,000 signatures. Keep signing to keep the pressure on Sharpton’s advertisers.
Now the fight truly begins. Stay tuned.
Ritz Crackers has yet to respond to additional request for comment. Sharpton responded indirectly by doing a long segment on Fox News’ supposed extremism, starring Salon.com’s Joan Walsh…and, of course, Media Matters senior fellow Eric Boehlert.
The media’s coverage of TruthRevolt’s launch was heavy. The Daily Beast reported:
Truth Revolt was founded earlier this year and is designed as a counterweight to Media Matters, a liberal media watchdog group that calls attention to contentious, offensive, or erroneous statements by members of the media. But while Media Matters focuses mostly on conservative talk radio hosts and Fox News, Truth Revolt will take on the mainstream press for what it sees as often an hidden liberal agenda. And Truth Revolt plans to bring active pressure to bear on sponsors and advertisers, as it is doing with Ritz and Sharpton.
Breitbart News reported:
On Sunday, Breitbart News Editor-at-Large Ben Shapiro discussed the launch of a new website that will seek to "change the nature of media" by exposing the donors and advertisers that enable the mainstream media to distort the truth and push their agendas with no accountability, especially when it comes to their bottom lines.