The Obama administration’s latest effort to get young people to buy Obamacare coverage has now extended to an ad campaign designed around mothers guilting their children:

#GetCoveredNow: http://t.co/CCIiQwqTtc pic.twitter.com/3UTHpta8Bv

— HHS.gov (@HHSGov) March 12, 2014

This, of course, is not the only misguided ad strategy from Obamacare advocates. President Obama himself trotted out Pajama Boy, a young man wearing footed pajamas, sipping hot chocolate, and wondering about his healthcare:

How do you plan to spend the cold days of December? http://t.co/Rwf5AYc3bG #GetTalking pic.twitter.com/PBQ397yLf4

— Barack Obama (@BarackObama) December 17, 2013

And Colorado Consumer Health Initiative and Progress Now trotted out the so-called “Brosurance” and “Hosurance” ads:

Thus far, the attempt to woo young people has been wildly unsuccessful, with Obamacare enrollments significantly short of Obama's goal of 7 million signups by the end of March.