Buzzfeed is reporting the Obama administration sought a primetime broadcast to announce the Obamacare enrollments, but the networks balked. According to the report, Obama administration officials sought a primetime address, but the networks were unwilling to accommodate the request, apparently not finding the end of the Obamacare enrollment deadline to be on par with events like the Osama bin Laden killing, or other accomplishments of national importance:
Three sources familiar with the request confirmed the White House asked for the primetime slot in their effort both to emphasize a bright moment following the challenging rollout and, more important, to try to reintroduce the country to a law that remains unpopular. One top White House official referred BuzzFeed to another top official for comment on the conversation with networks, but the second official did not respond to a request for comment.
As a result of the uncharacteristically unaccommodating response, President Obama and Vice President Obama announced the health care figures at an event from the White House Rose Garden, which was carried live to much smaller audiences.