MSNBC is not exactly anxious for the end of Alec Baldwin's suspension. In fact, many on the network's management team are hoping he does not return, and it has nothing to do with his 'C***sucking F*g' rant.
Apparently the actor, host and ticking time bomb did not make many friends at the network during the first two weeks of his show. According to a report in today's NY Post, Baldwin did not do enough show prep, and when he was at the network he was always angry, screaming at the staff, and making diva-like requests.
Sources exclusively tell us that MSNBC chiefs are not exactly falling over themselves to get boisterous Baldwin back in the building. One insider said, “He would only show up at work an hour a week to prep for the show, and when he did turn up, he was in an angry mood, red-faced, and shouting at all the staff. And he said the air at 30 Rock was too dry, it was bad for his voice, he needed a humidifier.”
It was quickly evident that he wasn’t living up to the promises he made to MSNBC president Phil Griffin when he was signed to host “Up Late With Alec Baldwin.” The source explained, “MSNBC only signed Alec to keep him out of reach of CNN, but considering his recent boasting about beating Anderson Cooper in the ratings it is highly unlikely CNN would sign him. Alec had promised Griffin he’d bring in top political and cultural guests, he delivered Bill de Blasio, who was great for the first show, and Debra Winger, who is a wonderful actress but certainly wasn’t right for a whole hour.”
Beyond his behavior, the ratings have been awful. According to Deadline.com, Baldwin’s last show hit a demo low, pulling in only 101,000 viewers aged 25 to 54 against 395,000 total viewers — a 41 percent drop from the 172,000 viewers 25 to 54 who watched the Oct. 11 debut.
What the report demonstrates is that Alec Baldwin's behavior toward reporters and paparazzi is not that different from his behavior toward colleagues. It's clear that Alec Baldwin needs some help, and if MSNBC or any network is ever to consider putting him back in the public spotlight, they should insist that he first seek some counseling - for his sake and for their own.