MSNBC is struggling mightily to draw the coveted 25-54 demo. Not only did it draw a fifth the total number of viewers in that demographic than Fox News Wednesday, it reached a 10-year low average viewership in the demo for the total day.
The cratering network drew an average of 49k viewers in the 25-54 demo Wednesday, third behind Fox News and CNN, who drew roughly five times and twice as many viewers respectively. That's the lowest average for MSNBC since July 20, 2005, when the network pulled in only 45k for the total day.
Mediaite notes another milestone for MSNBC: The Ed Show hit an all-time low of 30k viewers in the demo Wednesday.
It stacked up against its competitors just as poorly in primetime, with MSNBC earning 76K, while Fox News drew 337K and CNN 196K. Here are Nielson's numbers for the demo and total viewers for Wednesday: