Honey Maid, the breakfast cereal brand, has launched a new ad campaign urging Americans to be more accepting of one another, "whether people are of a different race, sexuality, if they are adopted, or if they have suffered a disfigurement."
One ad from their series called "Neighbors" refers to "the heightened tensions and often polarizing debate around immigration issues during the run-up to the 2016 election."
The ad opens with a woman, who is wearing a hijab. She says: "The first time you go out of your house, you're worried. Is anybody staring at you? Is anybody looking?"
The ad then cuts to a white female staring out at the street from her window: "I didn't know anything about her culture, only what I saw in the news."
The two are then seen embracing and having breakfast together with their children.
"I was kind of scared of how she was going accept me, but then our girls brought us together," the first woman says.
Katrina Plummer, Honey Maid equity brand manager was asked if the ads were a response to the political climate of the presidential race:
We are watching society change over time, because we think it is important to be reflective of today's world, and to be inclusive of a cross-section of those unique families that make up the American society. Honey Maid is acknowledging the changing family dynamic among our consumers and are excited about the opportunity for 'This Is Wholesome' to feature and celebrate real diverse families.
And there's more. Honey Maid has introduced a button you can ad to your browser called the "Wholesome Button" which will "change[s] any webpage into one that's full of love, positivity, and acceptance."