The founder of a company that designs and sells multi-pocketed vests that hold portable tech says he advertises on Fox News because the viewers are “extremely gullible” and there’s nothing better than getting rich off of those “f***ing idiots.”
Scott Jordan and his wife invented what they call an “eVest” which is designed to hold multiple personal gadgets of many shapes and sizes — iPhones, iPads, etc. In 2012, they took their idea and company, SCOTTeVest, and pitched it to investors on an episode of ABC’s Shark Tank. The sharks didn’t bite, but according to a blog dedicated to the show, it was one of the most-watched episodes to date.
“It was a wild and entertaining episode,” Rob Merlino writes. “[Jordan] refused to say the name of his business – ScottEvest – because if he did the producers would have a claim on 5 percent of his business. That contractual language was removed in season four at the request of Mark Cuban who felt good companies wouldn't come on the show.”
Merlino also notes that Cuban and Jordan began a Twitter war in the months following the episode, with the multi-millionaire calling the inventor a “patent troll.” Merlino struck up a friendship with Jordan and had him write for the Shark Tank Blog. They also became friends on Facebook until Jordan, a leftist, found out that Merlino is a libertarian.
“He had a policy on his personal Facebook page that if you didn't agree with his politics, he'd UNfriend you,” Merlino says. “He did this to me – twice.”
Jordan stepped down as a manager of the company last year but remains the chief executive officer. However, the company he founded is now in hot water for what their CEO recently posted on Facebook.
In the now-deleted post, he wrote:
I love meeting new people that recognize me and my company from all of our television commercials. I am on the ski lift and the following exchange just happened and happens often.
I ask “what network they saw me?”
Invariably people say FOXNews.
I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks.
The look on their face at the time is priceless. I am not kidding you.
I get to tell them they are fucking idiots while getting rich off them.
SCOTTeVEST was forced to do damage control and quickly distancing themselves from the “offensive and inexcusable” comments from their CEO. They released a statement:
“We are extremely sorry for his unacceptable comments. Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people. We strongly disagree with the views expressed by Mr. Jordan.”
A company spokesman added, “We are sickened by his remarks.”
Jordan, too, apologized for his “insensitive comment” and claimed to value his customers “very very much.” He chalked it up to his “humor” being taken out of context.
“I truly believe Scott is sorry, for hurting his sales,” Merlino writes on his blog. “He called his statements ‘humor,’ but anyone familiar with his political bent knows that's how he really feels. While he might temper his online activity for the time being, you can't teach an old dog new tricks. What he did probably hurt his brand, whether it's a permanent injury or just a blip remains to be seen, but when you publicly insult a group of people, memory is long.”
Those “idiot” Fox News viewers are already boycotting Jordan’s brand. Conservatives are championing his right to free speech and also their right to find their tacky dad-vests elsewhere.