The Daily Mail is reporting that Vogue Editor-in-Chief Anna Wintour is ready to "violate a lot of Vogue traditions" to reach a younger audience.
The standards in question? The somatotype standards of beauty.
Citing a RadarOnline source, the article suggests Wintour is offering the cover slot to Lena Dunham, the star and creator of the HBO show ‘Girls’:
'Anna is trying to seduce Lena into bringing her next-generation audience into the Vogue brand,' they said.
'And she’s willing to violate a lot of Vogue traditions to do it, including putting her on the cover even though she doesn’t really conform to the body type that Vogue has featured for most of its history.'
If the rumors are true, she would be one of a small number of curvier women to front the glossy fashion title.
In the magazine's recent history, Adele is the only other 'larger' celebrity to have featured on its cover. The title was praised for cropping the singer's body just below the bustline after the UK edition was slammed for dodging the opportunity to feature a larger body by only showing her face.