Hollywood, whose remakes, reboots, and raunch comedies have failed to capture the public's imagination, has had an abysmal summer at the box office, which has seen a 12 percent drop from last year.
Since May, the North American box office has taken in $3.43 billion, down from last year's $3.9 billion.
“What we all saw this summer is audiences were fickle. The stuff they liked, they really liked,” Jeffrey Goldstein, distribution chief for Warner Bros., told the Associated Press. “The movies that were well received were rewarded with good holds.”
All were given abysmal reviews by critics.
The top contenders, whose box office performances coincided with good reviews, were Marvel’s Guardians of the Galaxy 2, Sony’s Spider-Man: Homecoming, DC’s Wonder Woman, Twentieth Century Fox’s War for the Planet of the Apes, and Syncopy/Warner Bros. Dunkirk.
“The irony is, it was one of the best summers to be a moviegoer, if not a theater operator,” said Paul Dergarabedian, senior media analyst for comScore. “When I look at movies like Guardians 2, Wonder Woman, War for the Planet of the Apes, Spider-Man: Homecoming, The Big Sick,’ ‘Detroit, Baby Driver, Dunkirk, Wind River, I have to say it’s been a great time as a moviegoer.”
“This is sort of: It was the best of times, it was the worst of times,” Dergarabedian added.
It hasn't helped that Hollywood's rabid left-leaning politicizing is alienating audiences.