The NY Daily News is reporting that Ronan Farrow’s new MSNBC talk show is facing cancellation because of poor ratings. “He sort of stinks on TV,” said an MSNBC source. “He hasn’t turned out to be the superstar they were hoping for.”
MSNBC believed they had the makings of a television superstar on their hands, a face that might prove to be the face of the news outlet. The son of actress Mia Farrow and Woody Allen (though much speculation surrounds the possibility that Frank Sinatra might actually be his biological father) seems to have not only the genes but the intellectual and ideological makeup of the perfect MNSBC host. But as NY Daily News reports, "Ronan Farrow Daily" has been a ratings "disaster" since its premiere in February.
“He sort of stinks on TV,” an MSNBC source told Confidenti@l. “He hasn’t turned out to be the superstar they were hoping for.”
The theory was that Farrow, a Rhodes scholar who graduated college when he was 15 and went on to score degrees from Yale and Oxford, would bring his 245,000 Twitter followers with him to television. “But that hasn’t happened,” the source said. “Just because someone is a boy genius-turned-Twitter star doesn’t mean they deserve their own TV show.”
Last Wednesday, Farrow drew an average of about 312,000 total viewers, which might be stellar for Twitter but “is rather measly for someone who is supposed to be a major national personality,” another source said.
Nielsen rated Wednesday's show 708th among all programming in total viewers in the crucial 18-49 age group. As the Daily News notes, the show was beat out by a "Golden Girls" rerun on the Hallmark Channel.