The Obama administration’s latest effort to get young people to buy Obamacare coverage has now extended to an ad campaign designed around mothers guilting their children:
— HHS.gov (@HHSGov) March 12, 2014
This, of course, is not the only misguided ad strategy from Obamacare advocates. President Obama himself trotted out Pajama Boy, a young man wearing footed pajamas, sipping hot chocolate, and wondering about his healthcare:
— Barack Obama (@BarackObama) December 17, 2013
And Colorado Consumer Health Initiative and Progress Now trotted out the so-called “Brosurance” and “Hosurance” ads:
Thus far, the attempt to woo young people has been wildly unsuccessful, with Obamacare enrollments significantly short of Obama's goal of 7 million signups by the end of March.