Politico's Dylan Byers has documented the timeline of how left-leaning cable outlet MSNBC marches in lockstep with the Democratic National Party. In a post published Monday, Byers notes the coordinated effort to publish, push, then promote a new DNC video, which MSNBC was able to "exclusively" report:
At 9:00 a.m., MSNBC.com publishes an "exclusive first look" at a new video from the Democratic National Committee, in which Vice President Joe Biden urges Dems to stand up for voting rights.
At 9:04 a.m., the Democratic National Committee's communications director retweets MSNBC's tweets about the article and, over the course of the next hour, tweets more links to the MSNBC article. Other DNC operatives do the same.
At 9:23 a.m., the Democratic National Committee sends a blast email to reporters promoting the piece. There's no additional language here: just an embedded video and the text of the article, copy and pasted.
As Byers notes, this is hardly the first time a political organization has placed something with a friendly outlet, then promote its publication. But the timing of the intertwining only further erodes the ability of MSNBC to argue that their daytime programs, which have seen dramatic dips in their ratings, are any more independent or non-partisan than their evening fare.