Despite the liberal calls to boycott all things Trump, sales are exploding for Ivanka Trump’s clothing line.
Nordstroms bowed to the pressure and dropped Ivanka’s products like a hot iron, as did T.J. Maxx, Neiman Marcus, and Marshalls. This left a gaping hole that online outlets quickly filled which led to her brand selling like hotcakes.
Ivanka’s perfume became the top-two best sellers on Amazon.com in February. Though experts tracking this trend believe there won’t be another boom month like February, they expect an eight percent increase in March over January sales.
Other hot items from her brands are the dresses and footwear. It’s reported that the boycott has done several things: it’s brought attention to Ivanka’s product line and some people are discovering her items for the first time and buying them up. Others are buying them just to support the powerful, successful woman.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” wrote Ivanka’s brand president Abigail Klem in a statement. “For several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the…best performance ever.”
USA Today reported, “Trump’s brand was in 11th place based on the number of items sold, according to Lyst, a fashion search engine that links shoppers with more than 12,000 retailers and designers. That represented a 346% leap in items sold from the previous month, when Trump’s line ranked 550th.”
What’s more, Ivanka took a leave of absence form her company since her father was elected and will “no longer be involved with the management or operations” of her company, reports PJ Media.