The Most Interesting Man In the World just got a little less interesting, with headlines saying that his trademark company Dos Equis will be seeking a replacement for him.
Jonathan Goldsmith, the actor behind the nine-year mascot for Mexican beer company Dos Equis, will no longer be playing the middle-aged stud surrounded by attractive women, and will be retired this year with a final commercial showing him off to the planet Mars. A replacement will be made shortly.
According to Andrew Katz, the vice president of marketing for Dos Equis, Goldstein's replacement comes as the the company wishes to attract new customers.
"I feel terrific, I really do," Goldsmith told the Los Angeles Times. "I’ve had a great time in the last 10 years … It’s overwhelming recognition. I would be literally mobbed."
As reported by Breitbart, Goldsmith had been previously "sued for breach of contract by the Gold Levin Talent agency, which claimed that when Goldsmith hired the company in 2002, he agreed to pay them a yearly commission."
"The agency alleged that he paid commissions from 2006 to 2009, but by November 2014 had stopped paying," says Breitbart. "Bryan Freedman, representing the agency, told the Los Angeles Times, 'He is not the most interesting man in the world. He is just an average guy who doesn’t bother to pay his bills, which isn’t very interesting.'"
Despite these disparaging comments, Goldsmith himself has expressed deep appreciation to those who made his character possible.
"There was such a wonderful creative department involved with this," Goldsmith told The Hollywood Reporter. "They helped me so much. That’s perhaps why they’ve won so many awards in the industry. It’s an amazing group accomplishment. I’m the guy that gets all the accolades because I’m the face of the campaign, but the talent and genius of so many people that were behind this.”
Our sendoff to the actor who has given us so many years of entertaining ads and spawned so many pop culture memes? "Stay thirsty, Mr. Goldsmith."